Post by account_disabled on Feb 20, 2024 5:06:52 GMT
At first glance, these AI writing tools seem like they would be a marketer’s best friend, but they also have the potential to put hundreds of talented wordsmiths out of work. Still, we suggest reading on to trend number two to see why AI writing solutions aren’t all they appear to be. …But Search Engines Will Fight Back To be clear, we love AI at Galactic Fed, and we believe that strategically incorporating both it and machine learning into your marketing tactics can save you time and money, increase your reach, and help you maintain your edge over the competition.
However, Google’s Helpful Content Update emphasizes the importance of people-first content, ultimately preventing AI writing technologies from becoming an all-in-one copywriting solution. Content that is Uruguay Mobile Number List written for search engine algorithms first and people second is generally considered “unsatisfying” by searchers. In response, Google will penalize content that is purely written by AI, lacks style and personality. Marketing guru Neil Patel put that to the test by conducting an experiment using 100 AI-generated sites. On 53 of the sites, Patel’s team published AI-generated content as it was, and on the other 47, the team optimized the copy.
The unmodified sites suffered a 17.29% drop in organic traffic and fell in the rankings by eight spots. The modified sites only dropped 3.3 spots on average and lost approximately 6.38% of their organic traffic. The bottom line is that AI is a great tool, but you need a talented marketing team to wield it effectively. Link Building is (Sort of) Changing Over the last few years, everyone has been raving about the importance of outbound links and backlinks, and although linking should still be a critical aspect of your SEO strategy, another recent Google update has addressed spam-like linking tactics.
However, Google’s Helpful Content Update emphasizes the importance of people-first content, ultimately preventing AI writing technologies from becoming an all-in-one copywriting solution. Content that is Uruguay Mobile Number List written for search engine algorithms first and people second is generally considered “unsatisfying” by searchers. In response, Google will penalize content that is purely written by AI, lacks style and personality. Marketing guru Neil Patel put that to the test by conducting an experiment using 100 AI-generated sites. On 53 of the sites, Patel’s team published AI-generated content as it was, and on the other 47, the team optimized the copy.
The unmodified sites suffered a 17.29% drop in organic traffic and fell in the rankings by eight spots. The modified sites only dropped 3.3 spots on average and lost approximately 6.38% of their organic traffic. The bottom line is that AI is a great tool, but you need a talented marketing team to wield it effectively. Link Building is (Sort of) Changing Over the last few years, everyone has been raving about the importance of outbound links and backlinks, and although linking should still be a critical aspect of your SEO strategy, another recent Google update has addressed spam-like linking tactics.